Privacy Policy

We take your privacy seriously. Here's exactly how we handle your information.

At Lightning Advance LLC, we're committed to keeping our clients' information safe and being transparent about how we collect and use your data. This Privacy Policy applies to all individuals and businesses who access our website at lightningadvance.com or use any of our services. Please also review our Terms of Service for more information about how we operate.

This Privacy Policy covers the following topics:

  1. Information We Collect
  2. How We Use Your Information
  3. How We Share Your Information
  4. Cookies and Tracking Technologies
  5. Your Choices About Your Information
  6. Security
  7. Retention of Information
  8. Credit Reporting and FCRA Notice
  9. Third-Party Links
  10. Children's Privacy
  11. Your Rights
  12. Changes to This Policy
  13. Governing Law
  14. How to Contact Us

1. Information We Collect

We collect personally identifiable information ("PII") from you through your use of our website and services. PII is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of information:

Information You Provide to Us

When you apply for services, fill out a form, or contact us, you may provide:

Information We Collect Automatically

When you visit our website, we may automatically collect:

Information from Third-Party Sources

We may receive information about you from third parties, including:

2. How We Use Your Information

We use the information we collect to provide, operate, and improve our services. Specifically, we use your information to:

3. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information in the following circumstances:

RecipientPurpose
Lenders & Funding PartnersTo submit and process your funding applications
Credit BureausTo pull authorized credit inquiries and report as required
Tradeline & Credit PartnersTo facilitate credit enhancement services you've requested
Service ProvidersEmail, hosting, analytics, and other vendors acting on our behalf under confidentiality obligations
Professional AdvisorsAttorneys or accountants, under strict confidentiality obligations
Law Enforcement / RegulatorsWhen required by applicable law, subpoena, or court order
Business SuccessorsIn the event of a merger, acquisition, or sale of assets

Sharing excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties.

All third-party service providers are required to treat your information with appropriate confidentiality and may only use it for the specific purposes for which it was disclosed.

4. Cookies and Tracking Technologies

Like many websites, we use cookies and similar tracking technologies (including pixels and web beacons) to enhance your experience and analyze website performance.

How We Use Cookies

How to Opt Out

You can block or delete cookies through your browser settings. Visit aboutcookies.org for instructions specific to your browser. Note that disabling cookies may affect the functionality of some features on our site.

Do Not Track

Some browsers include a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals, as there is no uniform standard for how browsers communicate this preference.

5. Your Choices About Your Information

Review and Correction

You may contact us to access, review, or request correction of any personal information we hold about you. We will respond to reasonable requests within 30 days.

Marketing Communications

To opt out of marketing emails, click the unsubscribe link in any marketing email we send, or contact us directly at the information provided below. You may still receive transactional communications related to active services.

SMS/Text Communications

If you have provided your mobile number and consented to SMS communications, you may opt out at any time by replying STOP to any message we send. Message and data rates may apply.

6. Security

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet or electronic storage system is 100% secure.

While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any credentials or sensitive access information you share with us.

7. Retention of Information

We retain your personal and business information for as long as necessary to provide our services, maintain our business records, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the nature of the information and applicable regulatory requirements.

When information is no longer required for these purposes, we will securely destroy, delete, or de-identify it in accordance with our internal data retention policies.

8. Credit Reporting and FCRA Notice

In connection with certain services, we may access your consumer credit report from one or more consumer reporting agencies, including Experian, Equifax, and/or TransUnion. We do so only pursuant to your written authorization and in compliance with the Fair Credit Reporting Act (FCRA).

Under the FCRA, you have the right to:

For more information about your rights under the FCRA, visit the Consumer Financial Protection Bureau at consumerfinance.gov.

9. Third-Party Links

Our website or communications may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or data policies of those third-party sites. We encourage you to review the privacy policies of any external websites you visit. The presence of a link on our site does not constitute an endorsement of that site.

10. Children's Privacy

Our website and services are intended exclusively for business owners and adults 18 years of age or older. We do not knowingly collect, use, or disclose personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will take prompt steps to delete such information. If you believe we may have collected information from a minor, please contact us immediately using the information below.

11. Your Rights

Depending on applicable law and your state of residence, you may have the following rights with respect to your personal information:

Right to Know

Request details about what personal information we collect, use, and share about you.

Right to Access

Request a copy of the specific personal information we have collected about you.

Right to Correct

Request correction of inaccurate or incomplete personal information we hold.

Right to Delete

Request deletion of your personal information, subject to legal and contractual obligations.

Right to Opt Out

Opt out of marketing communications or certain data sharing at any time.

Right to Non-Discrimination

We will not retaliate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at the information provided below. We will verify your identity before processing your request and respond within 30 days.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice to active clients via email or a notice on our website.

Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

13. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law provisions. Any disputes relating to this Privacy Policy shall be resolved in accordance with the dispute resolution provisions in our Terms of Service.

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14. How to Contact Us

For questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us:

Lightning Advance LLC
A brand of Marcos Cruz Adviser LLC

Email: info@lightningadvance.com

Phone: (929) 458-1456

New York, NY